That Works Weekly: Tesco Play the Good Guy, Beckham Signs for Maserati and Coca-Cola’s SheCanigans
That Works Weekly provides an alternative take on the week’s marketing and branding news. In Episode 5, Tesco direct us to the pubs, Coca-Cola has some inspired new branding, Heineken challenge gender stereotypes and people love Primark far too much. Tesco welcome back the pubs Supermarket giants Tesco impressed the nation this week with their ‘look how nice we are’ advertising campaign, instructing their customers to head to their local pub rather than buy cheaper alcohol fr